top of page
dwinanda-nurhanif-mujito-pKT5Mg16w_w-unsplash.jpg

Experience

Nov 2021 - Present

FOODPANDA​
Senior Business Analyst, Salesforce (APAC)​
  1. Lead cross functional project teams across business and technology to deliver impact in customer acquisition and operations excellence in 11 markets in APAC.
  2. Own Quality Check business process to ensure efficient and scalable workflows teams validating restaurant data during the restaurant acquisition journey. 
  3. Design, project manage, and test business solutions with Salesforce as a part of an ecosystem like an in-house built Self-Sign Up Portal, SAP, TOKU Web-phone, Slack, etc.
  4. Critically examine business processes across functions, business units, and systems integrations. Cumulatively saved ~US$ 500K and 10,000 person hours a month.
  5. Achieved as much as 88% adoption and 37% in engagement uplift when delivering multiple projects in areas of omni-channel customer engagement and operations excellence.
  6. Identified up to 42% in efficiencies and savings in quality check processes and steps by thoroughly mapping and deeply understanding processes and working closely with cross functional teams to achieve consensus.

Aug 2019 - Oct 2020

LEO PHARMA

Senior Salesforce Automation Specialist, Cluster South Asia

  1. Improved customer engagement through analytics, led customer relationship management (CRM) and administered customer database changes.

  2. Planned and implemented a multi-channel selling approach across 4 pilot markets in South Asia and 50+ sales representatives on time and on target and with no operation down time.

  3. Achieved marketing email open rate of 20% above competition in 2 months of launching a digital sales model through strong campaign analytics, reviewing marketing material layout, aligning with local content strategies.

  4. Increased sales productivity by 10% in local markets through effective customer segmentation & targeting and reviewing end-to-end business strategy.

  5. Reduced unplanned changes in the CRM database from 7% to 0.1% of planned changes in 3 quarters through developing more user-friendly database change processes and better aligning stakeholder expectations.

Feb 2017 - Aug 2019

MUNDIPHARMA​
Senior Business Analyst, Commercial, APAC, Middle East, Africa & Latin America

  1. Planned and delivered multi-country and multi-stakeholder projects in analytics, sales, pricing strategy, marketing, sales effectiveness, profitability improvement and portfolio planning for 15 brands in 4 product groups.

  2. Implemented Salesforce CRM for 11 markets across APAC, Middle East, Africa and Latin America comprising 100+ sales representatives in 50% less time than normally required (3 months instead of 6 months) by developing comprehensive roll out schedules, training local leads and working closely with internal and external stakeholders to deliver on results.

  3. Streamlined sales KPIs by 35% from 20+ to 7 across 15 markets through excellent stakeholder and conflict management.

  4. Reduced time from data to insights by 70% through proposing, designing and implementing data structures and data visualisation tools aligned across multiple markets and departments.

  5. Improved sales activity KPIs by 20% and digital marketing material adoption from 0% to 60% in 3 months through effective analytics and close collaboration with markets to follow up on actions.

Aug 2016 - Jan 2017

MUNDIPHARMA​
Business Analyst Intern

  1. Responsible for supporting the marketing team with ad hoc analyses and periodic reports.

  2. Saved 33% in reporting time by developing automated reports. 

Jan 2015 - Jun 2015

UBISOFT​
Business Intelligence Assistant

  1. Assisted performance management for one of the top 3 free-to-play online games with ~200,000 active users.

  2. Increased sales by 27% with carefully crafted promotions targeting various customer segments.

May 2014 - Aug 2014

AWIN RESOURCE INTERNATIONAL​
Intern

Conducted market research into potential investment opportunities in metal markets, credit risk analysis of trading counter-parties and shipment logistics tracking.

Mar 2014 - May 2014

UOB-SMU ASIAN ENTERPRISE INSTITUTE​
Student Consultant

Increased sales potential by 20% for VGC Technology Pte Ltd by planning and executing a feasibility and strategy study for their proprietary software.

May 2013 - Aug 2013

GREAT EASTERN LIFE​
Intern

Ensured excellent client satisfaction by conducting customised financial analysis and market research.

  • LinkedIn
  • Mail Icon 3
© 2021 by Darren Chia
bottom of page